The Marketing Strategy Of Cadbury Essay - 3282 Words

This is to certify that the report entitled ‘The marketing strategy of Cadbury’ which is submitted by Mani Saxena in partical fulfillment of the requirement for the award of degree of b.com honours comprises only her original work and due acknowledgement has been made in the text to all other material used. Date: 31.10.14 Signature: THE MARKETING STRATEGY OF: ACKNOWLEDGEMENT I am thankful to my father for his aspiring ideas. It would be very dishonest if I do not give my whole hearted thanks to my teacher, Mrs Ila Chaturvedi. She supported me with her wonderful guidance. I also took help from the book, Phillip Kortler and websites like, google, Wikipedia, etc. STUDENTS’S INFORMATION Name: Mani Saxena Course: B.Com Honours Semester: I Batch: 2014-17 Enrollment no. : A3104614106 Section: B Submitted to: Mrs Ila Chaturvedi CONTENTS: 1. Overview of the company 2. Developing a brand 3. Cadbury-the brand 4. Builiding a mega brand 5. Scope of mega brand 6. Various products of cadbury 7. Introducing cadbury as an after sweet 8. Communication strategy 9. Conclusion 10. Reference Overview of the Company Cadbury India is a food product company with interests in Chocolate Confectionery, Milk Food Drinks, Snacks, and Candy. Cadbury is the market leader in Chocolate Confectionery business with a market share of over 70%. Some of the key brands of Cadbury are CadburyDairy Milk, 5 Star, Perk, Eclairs, Celebrations, Temptations, and Gems. In Milk Food drinksShow MoreRelatedThe Marketing Strategy Of Cadbury Essay3565 Words   |  15 Pages MARKETING ASSIGNMENT I By: Mani Saxena DECLARATION This is to certify that the report entitled ‘The marketing strategy of Cadbury’ which is submitted by Mani Saxena in partical fulfillment of the requirement for the award of degree of b.com honours comprises only her original work and due acknowledgement has been made in the text to all other material used. Date: 31.10.14 Signature: THE MARKETING STRATEGY OF: â€Æ' ACKNOWLEDGEMENT I am thankful to my father for his aspiring ideasRead MoreBusiness and Marketing Strategy Cadbury2303 Words   |  10 PagesIntroduction Cadbury merged with Schweppes in 1969. Currently, this successful company is employing approximately about 43,000 people worldwide. Today, Cadbury Schweppes is the worlds fourth biggest supplier of chocolate and sugar confectionery. One of its products, Dairy Milk was introduced in 1905, and has become the most successful molded chocolate in UK history and the basic ingredient for many other Cadbury products. 95 years later, Dairy Milk is one of the worlds most famous brand namesRead MoreCadbury : Brand And Marketing Strategies Essay3826 Words   |  16 Pageschose Cadbury as Cadbury is one of the leading confectionary brands around the world and they have a long history of making chocolates. Cadbury also has a few advertisements and marketing strategies that we can work with and we would like to find out the secret behind Cadbury’s overwhelming popularity. Company’s background and information Cadbury is a multinational confectionary company and has its roots in Birmingham, United Kingdom. It was founded as a grocer’s shop in 1824 by John Cadbury whereRead MoreMarketing Strategy of Nestle vs Cadbury1313 Words   |  6 PagesASSIGNMENT ON MARKETING STRATEGY OF NESTLE VS CADBURY (COMPARATIVE) [pic] PRESENTED BY: SWATI SAXENA SWATI SINGH URVASHI DUBEY TASMIYA Group:33 MANAGEMET OF BUSINESS ADMINISTRATION SHRI RAMSWAROOP GROUP OF PROFESSIONAL COLLEGES What is marketing strategy? Marketing strategy  is defined by  David Aaker  as a process that can allow an organizationRead MoreCadbury1549 Words   |  7 Pagese.) Marketing Strategies: Cadbury Dairy milk is in the mature stage of the product life cycle, the reason being is that it is a well-established product since 1905. The maturity point is generally reached when about half the potential users have adopted the product. Since Cadbury Dairy Milk is Australia’s favourite chocolate, it is safe to say that there is already consumer trust and loyalty to the brand. However customers still need continued satisfaction and loyalty, built on lower cost, differentiationRead MoreD1- Evaluate the Effectiveness of the Use of Techniques in Marketing Products in One Organisation1466 Words   |  6 PagesI will evaluate the effectiveness of the marketing techniques used by Cadbury. Overall the marketing techniques used by Cadbury have worked out extremely well, for every technique used, Cadbury have come out successful, they have made millions in profit. They continue to make lots of new products and gain more and more customers at the same time. Where Cadbury has used the marketing strategy of branding they have been massively successful, their logo is iconic, it is recognised worldwide, it isRead MoreHow Functional Areas Operate Inside An Organisation1090 Words   |  5 Pagespossess Cadbury to report with two core functional areas i. e.: Marketing along with Human resource, and objectives connected with them. Introduction In corporate world small organisation performs the many jobs by a couple of people occasionally, however in a large organisation like Cadbury people need to be specialised in many unique individual tasks. Functional areas will be the departments specified with Particular tasks inside an organisation. Accounts and money, Sales and marketing, CustomerRead MoreP1 - Describe How Marketing Techniques Are Used to Market Products in Two Organisations’1353 Words   |  6 Pagesdescribe how marketing techniques are used to market products in two organisations’ Marketing is the activity and process for creating, communicating, delivering, and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves. However, marketing can be separated into submarkets – Business to Consumer marketing and Business to Business marketing. BusinessRead MoreBranding and brand management: Cadbury1228 Words   |  5 Pagesingredient of much of these products including everything from solid blocks to chocolate filled bars and novelties The Cadbury brand is associated with best tasting chocolate Marketing managers at Cadbury are working to ensure this association is continually developed. Key concepts of quality, taste and emotion underpin the Cadbury brand. These core values help to differentiate Cadbury from other brands and ensure its competitive advantage A brand is a complex symbol that can convey up to six levelsRead MoreCritical Discourse Analysis of Language Advertisements1553 Words   |  7 PagesKotler 4P’s of marketing Faculty of Business and Management University of Balamand January, 2011 Copyright  © 2011 All Rights Reserved Acknowledgement Thank you Dr. Fadila for your continuous support and the perseverance, tolerance that you have provided us throughout the semester. Table of Contents Acknowledgement ii Table of Contents iii Chapter 1 1 Introduction 1 Chapter 2 4 Body 4 Chapter 3 7 Model Application 7 Chapter 4 9 Conclusion 9 List of References:

The Evolving Role of Government in Education Free Essays

The Evolving Role of Government in Education Kawanna Rutledge Grand Canyon University EDU 310 October 30, 2010 The Evolving Role of Government in Education In the essay, I will be discussing the following: the evolving role of state and federal government in U. S. education, the church /state debate in public education as while as the laws and cases that had an impact on U. We will write a custom essay sample on The Evolving Role of Government in Education or any similar topic only for you Order Now S. education. The state and the federal government have different roles in U. S education. The state is responsible for the department of education, curriculum, and the funding. However, the state provides funding to public schools throughout each state to benefit the children education, staff members, administrators, and teachers etc. Basically, the state board is responsible for approving statewide educational policies and determine budget priorities (â€Å"Education in the U. S. †, 2010). In addition, the federal government also provides funding to the public schools as well. The government has many federal agencies and organization that helps benefit children educational needs in order for them to be successful. The NCLB alters the federal government’s role in elementary and secondary education by requiring the states and schools to measure success in terms of student performance† (â€Å"Education in the U. S. †, 2010). However, the federal government also provides grants and scholarships to people who are attending a college or university to get a higher education. As a result, the NCLB also benefits children with disability, because they have the same rights and opportunities as other children with no disability to attend any public school, college or university in order to enhance their knowledge and become successful individual. The most famous case that had a major impact on U. S. education was the Brown v. Board of Education. This particular case was about segregation and discrimination against African American students attending an all white school. However, it was not right how the public school was discriminating against African American students, because they had the same rights and opportunity as the white students to attend any public school across the nation. The constitution says: â€Å"No state shall†¦ deny to any person†¦ the equal protection of the laws. (14 Amendment) meaning that all people across the nation have the same rights, and opportunity as others. In September 1950, Linda Brown, 7, was not allowed to register at an all-white school in Topeka Kansas. The Kansas school system-and others around the nation-thought that it was okay for black students and whites students to attend separate but equal schools. Linda’s father thought that practice was unfair and sued the scho ol system. His case and others like it went to the Supreme Court under Linda Brown name. The justices ruled 9-0 that segregating public schools meant that black students were not being treated equally. The court said they were therefore being deprived of their 14 Amendment rights (â€Å"3 Supreme Court Cases†, 2010, p. 4). As a result, Brown had won the case, and it opened up many opportunities for African American students which gave them the same equal rights as white students to attend any public school and further their education as well. The separation of church and state has been debating over religion practice in the public schools for many years. The First Amendment in the U. S. Constitution states in part that â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof† (Mc Carthy, 2009, p. 714). In the United States, the government had abandon religion practice in public schools, because the government feels that religion practice in public school is not appropriate for the students. Therefore, the government took action, and abandon religion practice from all public schools such as reading the bible, prayer, celebrating most holidays, praying at graduations ceremony, and school programs like the chores etc. Passe and Willox (2009) stated over time, a series of Supreme Court rulings applied the establishment clause to schools, there by prohibiting schools from celebrating particular religions, or even from promoting religions, over secular belief system. Most schools discontinued the practice of public prayer, holiday celebration with religion themes and taking matter to the extreme-teaching about religion altogether. (Passe amp; Willox, 2009, p. 103) The government had made a big mistake by removing religion practice from public schools, because the Bible as well as other textbooks teaches the children about, morals, values, respect and life etc. The government fails to realize that education started in churches and the Bible was used to help children and people learn how to read. In conclusion, the state and federal government need to provide more funding to the Department of Education, because there are too many schools closing down in society today due to the lack of funding. In addition, the church and state need to come to an agreement and bring religion back into the public schools to educate the children, because the Bible also teaches about the world as well as the future to come. Reference Embassy of the United States in Japan: Education in the U. S. Retrieved October 29, 2010, from http://www. aboutusa. japan. usembassy. gov/e/jusa-education. html Mc Carthy, M. (2009). Beyond the Wall of Separation: Church-State Concerns in Public Schools. (cover story). Phi Delta Kappan, 90(10) 714-719. Passe, J. amp; Willox, L. (2009). Teaching Religion in America’s Public Schools: A Necessary Disruption, Social Studies 100(3), 102-106. (2010). 3 Supreme Court Cases EVERY KID SHOULD KNOW. (cover story). Scholastic News- -Edition 5/6, 79(2), 4-5. How to cite The Evolving Role of Government in Education, Papers

Death of a Salesman Summary, Character And Analysis Essay Example For Students

Death of a Salesman Summary, Character And Analysis Essay When people accept an ideal to live by it can be a glorious and noble thing unless they become so obsessed with the ideal that it becomes a yolk and they are unable to realize their dream. This is especially true for Arthur Miller’s play Death of a Salesman. In this play Miller portrays a lower-middle class man, Willie Loman, respectively, who lives by an ideal that ultimately is self-defeating. Willie lived to pursue the American dream rather than living the American dream. He pursed the ideal rather than living it and thus is unable to succeed. Willie Loman, in Death of a Salesman, has lived his life in pursuit of the American dream. Traditionally the American dream meant opportunity and freedom for all, and Willie believed that. However, hard work could not earn him everything that he wanted or thought he deserved. Willy judged himself and those around him by their material accumulation, as is demanded by capitalism and the protestant work ethic. The ethic demands accumulation and work as signs of favor in the eyes of god. Thus in order to please god and himself he had to accumulate wealth and objects. The consumer oriented society in which Willy lives will not allow him to live the American Dream. Willy is fascinated by accumulating things. His desire for goods makes him want objects that he neither needed nor could afford. As he tries to live the American dream he venerates those who have been successful at doing so, like Thomas Edison, B. F. Goodrich, and Ben, his successful brother. Furthermore he punished those who did not work towards that ideal or accomplish it, such as Biff, his son, and most importantly himself. The extreme to which he followed the dream brought him to disillusionment and lose sense of reality. Willy created a reality for himself where he â€Å"knocked ‘em cold in Providence,† and â€Å"slaughtered ‘em in Boston† (p. 33). The ultimate result of his disillusionment is his suicide. It is ironic that he dies for his ideals although they are misconstrued. The problem with Willy’s ideals which ultimately kills him is that he has lost sight of achieving the true goal of the American Dream, happiness and freedom, and the dream took control of him. He struggled to achieve something that he could not; he did not have the talent to be a salesman. He became so obsessed with living the dream that he was unable to be content with his talents in carpentry and with his family. There is also a manner in which he pursues the Dream. He is a salesman, a profession that is associated with trickery and illusion. He could not pursue a noble dream by doing something that is based in deceit. His quest was cursed from the start and the fact that he lived the quest and not the dream made it worse.

Lonesome Dove free essay sample

The story starts out simple and slow but this is how McMurtry draws you in; there’s no busy plot just a small glimpse into the incredible connection between people surviving in the beautiful, grandiose territory of the South. I became emotionally attached from the very start and as I continued reading the layers of the story unfolded revealing a deep array of emotions intertwined into a lesson of love, regret and fear. The only thing that made the book an even better read was watching the mini-series. A person cannot fathom the long distance travelled on any cattle drive without having travelled a long distance themselves. This past Christmas holiday I took my first road trip out of the state with my two daughters. We traveled to Alamogordo, New Mexico and it took me nine hours just to get out of Texas and only thirty minutes to get to my final destination in New Mexico. We will write a custom essay sample on Lonesome Dove or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The expansive drive gave me a great appreciation for the distance travelled by the endearing men of Lonesome Dove and that was with me driving at 80mph, I cannot imagine riding a horse or walking only a few miles a day. The distance also amplifies the aching desperation felt when anyone travelled from one place to another especially in Texas. You saw it in Red River when John Wayne leaves the drive right in the beginning. You also feel it when Jubal Quimper leaves to take care of business up north. The sentimental wave of emotion felt by Gus as he looks around Lonesome Dove before leaving on the trail is another good example of this fear of never returning; the film best captured this moment. I’m sure if I was heading to New Mexico by horse and/or foot I’d be filled with the fear and apprehension of never returning as well. When comparing the movie to the book, I’m surprised that the film was as the book’s depiction. I find that refreshing and appealing since in many instances the film adaptation of a book can become a whole new story. The Lonesome Dove series took the actual storyline, setting and characters from the book enhancing them so the audience was able to identify with the author’s vision. Of course as with any film adaptation there were a few scenes shortened and some parts were even cut out completely. In the series two characters I missed were Wilbarger the traveler most amused by Gus and Louisa the lonely farm woman who tries to keep Roscoe on as her husband but in retrospect I can understand why they were left out of the film. The ending disappointed me the most, especially the death of Gus my favorite character. At first I couldn’t quite understand his last wish of wanting to be buried in Texas when he could be buried near Clara on her land. Even more baffling was Cal’s determination to carry out his request; I was just as upset as Clara at the idea of Cal taking Gus’s corpse all the way to Texas from Montana. The gesture itself I could identify with but with regard to the danger and distance of the trip it seemed to me that Gus could not have been in his right mind when he made that request. Look at how many people were buried along the driveSean O’Brien, Roscoe Brown, Joe Allen, Janey, Jake Spoon and Deets. I’m sure they would have all liked to have been buried in a special place but their circumstances would not allow for that. Watching the film gave me a different perspective and a better understanding of the relationship between Cal and Gus. The ending although still upsetting was full of compassion and after visibly watching the scene where Gus passes away, I began to change my mind about his burial. There was so much unsaid between the two friends but the light banter spoke volumes. Even more heart wrenching was Cal’s conflicted heart over taking Gus home. The scene of the film where Clara gets angry with Cal shows it all. You can see how Clara’s words impacts Cal and his resigned look of emotion shows me that he agrees with her speech. His breakdown begins there at Clara’s ranch and he uses the trip to Texas as a way to grieve for his friend. By the time he buries Gus, Cal seems to realize where he made his mistakes in life with first Maggie and then with Newt. Captain Cal Woodrow will not confess his regrets but he seems resigned to accept there are things he should have done differently. Reading more about Larry McMurtry and his life also shed light on the way the ending unfolded. I was surprised to read that his previous books were more contemporary and that he viewed the frontier as being over romanticized. According to one article McMurtry thought he had written an anti-Western; one that focused on the intricate, urban truth of the real West. When I take into account McMurtry’s true intent along with the loosely based depiction of Oliver Loving and Charles Goodnight true life adventure, I can identify with his choice on how it ends. Gus’s request to be buried in Texas is one of the details taken from the real account of Goodnight-Loving trail drive but with the addition of Clara to the fictional story that request made less sense. In the end what saved it all for me was the film because when Cal suggests to Gus that he be buried on Clara’s ranch, Gus tells Cal he doesn’t want to be buried near Clara’s husband and that is understandable. When writing Lonesome Dove, McMurtry was attempting to capture a true depiction of the West without the romantic undertone I mentioned earlier. I now understand completely what he was attempting. The book is romantic but only because the characters are human and have the desire to be loved; don’t we all? It’s the raw, harsh, downfalls that make the reader indentify with McMurtry’s vision, for instance the water moccasin attack on young Sean, or the cold-blooded outlaws that Jake gets involved with, or Elmira the desperate woman who risks her life and abandons both of her children in search of a man. Let us not forget the abduction of Lorena and the graphic details of her captivity along with the murder of Roscoe, Janey and little Joe. These depictions are upsetting and not in any way romantic but again what readers fell in love with is the land, the heartache and characters themselves. Again McMurtry’s story is simple but full of substance brought on by these characters; none of them are insignificant and they are all given a larger than life persona. Again my favorite character was Augustus McCrae. If I had to travel for months on the open range of Texas I cannot think of anyone I’d like to keep me company more than Gus. This is a cowboy that is not afraid to live his life; who is not afraid to show his heart and speak his mind. He loves laughter and living just like his feminine counterpart—Clara; from the first chapter I was charmed by Gus’s charisma and sarcastic nature. You could tell visually wasn’t as handsome as Cal but he would have had no problem charming me into a poke. He’s the type of man who can make a woman feel special and make a man feel like he’s missing out on something important in life. I was afraid that Robert Duvall’s portrayal of Gus would not live up to my expectations but he embodied that role perfectly. His caring nature mixed in with his fiery attitude made me feel excited to watch every scene he was in. The most memorable characteristic of Gus is his fearlessness; his carefree approach to life finally caught up with him in the scene where he initiates a buffalo chase over a ridge not knowing or caring what awaits. All the characters of Lonesome Dove were accurately cast in my opinion but the one that was most dynamic was Cal. Tommy Lee Jones always does a great job of acting without using a lot of words and that’s exactly the kind of man Cal was; a man of few words. Cal’s character in the book did not play out as deep as Gus’s character but in the film he exceeded the part. I felt more connected to the Cal in the film that his character in the book. Another scene that brought tears to my eyes (along with many of the others) was the interaction between father and son, where Cal gives Newt his watch but cannot quite bring himself to tell him he’s his father. The exchange is touching and I was relieved that in the film Newt gets the message. They both know who they were to one another and it is acted out in a realistic way since men are not know for how well they express themselves verbally. Angelica Huston and Rick Schroder were among my other favorites in the mini-series. There is not another woman I can imagine as Clara; she was sturdy yet feminine, strong-willed yet patient and she possessed the attitude of a man with the class of a woman. The excitement and love she displayed at seeing Gus again made her appear young and carefree but the tenderness she showed Newt showed she is still a loving mother. As for Rick Schroder, I did not think he would be able to put across a convincing performance as Newt but he proved me wrong. On film Newt’s naive and insecure demeanor was ever present in his dialogue and body language especially when he was forced to interact with Cal. By the end of the film he has grown into his skin and is maturing into a confident, skilled cattleman; making his father proud. The other characters were also represented as accurately as I imagined but I think a lot of that stems from the dedication and enthusiasm of the actors. At the time of filming in Austin there was a sense of euphoria and historic wistfulness among the cast and crew in anticipation of being a part of such an epic project. In an article covering the 20th anniversary of Lonesome Dove, Tommy Lee Jones is quoted as saying, â€Å"Everybody that worked on the film cared a great deal about the authenticity of it. They felt it was mainly their responsibility to do the right by the book. † The passion these actors invested into bringing McMurtry’s novel to life is apparent in the finished product; this is ironic compared to the author’s view of his now classic novel. It is clear that Larry McMurtry was not whole heartedly devoted to his work on Lonesome Dove nor was he prepared for the impact it made to readers, historians and Hollywood.