The Marketing Strategy Of Cadbury Essay - 3282 Words

This is to certify that the report entitled ‘The marketing strategy of Cadbury’ which is submitted by Mani Saxena in partical fulfillment of the requirement for the award of degree of b.com honours comprises only her original work and due acknowledgement has been made in the text to all other material used. Date: 31.10.14 Signature: THE MARKETING STRATEGY OF: ACKNOWLEDGEMENT I am thankful to my father for his aspiring ideas. It would be very dishonest if I do not give my whole hearted thanks to my teacher, Mrs Ila Chaturvedi. She supported me with her wonderful guidance. I also took help from the book, Phillip Kortler and websites like, google, Wikipedia, etc. STUDENTS’S INFORMATION Name: Mani Saxena Course: B.Com Honours Semester: I Batch: 2014-17 Enrollment no. : A3104614106 Section: B Submitted to: Mrs Ila Chaturvedi CONTENTS: 1. Overview of the company 2. Developing a brand 3. Cadbury-the brand 4. Builiding a mega brand 5. Scope of mega brand 6. Various products of cadbury 7. Introducing cadbury as an after sweet 8. Communication strategy 9. Conclusion 10. Reference Overview of the Company Cadbury India is a food product company with interests in Chocolate Confectionery, Milk Food Drinks, Snacks, and Candy. Cadbury is the market leader in Chocolate Confectionery business with a market share of over 70%. Some of the key brands of Cadbury are CadburyDairy Milk, 5 Star, Perk, Eclairs, Celebrations, Temptations, and Gems. In Milk Food drinksShow MoreRelatedThe Marketing Strategy Of Cadbury Essay3565 Words   |  15 Pages MARKETING ASSIGNMENT I By: Mani Saxena DECLARATION This is to certify that the report entitled ‘The marketing strategy of Cadbury’ which is submitted by Mani Saxena in partical fulfillment of the requirement for the award of degree of b.com honours comprises only her original work and due acknowledgement has been made in the text to all other material used. Date: 31.10.14 Signature: THE MARKETING STRATEGY OF: â€Æ' ACKNOWLEDGEMENT I am thankful to my father for his aspiring ideasRead MoreBusiness and Marketing Strategy Cadbury2303 Words   |  10 PagesIntroduction Cadbury merged with Schweppes in 1969. Currently, this successful company is employing approximately about 43,000 people worldwide. Today, Cadbury Schweppes is the worlds fourth biggest supplier of chocolate and sugar confectionery. One of its products, Dairy Milk was introduced in 1905, and has become the most successful molded chocolate in UK history and the basic ingredient for many other Cadbury products. 95 years later, Dairy Milk is one of the worlds most famous brand namesRead MoreCadbury : Brand And Marketing Strategies Essay3826 Words   |  16 Pageschose Cadbury as Cadbury is one of the leading confectionary brands around the world and they have a long history of making chocolates. 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Accounts and money, Sales and marketing, CustomerRead MoreP1 - Describe How Marketing Techniques Are Used to Market Products in Two Organisations’1353 Words   |  6 Pagesdescribe how marketing techniques are used to market products in two organisations’ Marketing is the activity and process for creating, communicating, delivering, and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves. However, marketing can be separated into submarkets – Business to Consumer marketing and Business to Business marketing. BusinessRead MoreBranding and brand management: Cadbury1228 Words   |  5 Pagesingredient of much of these products including everything from solid blocks to chocolate filled bars and novelties The Cadbury brand is associated with best tasting chocolate Marketing managers at Cadbury are working to ensure this association is continually developed. Key concepts of quality, taste and emotion underpin the Cadbury brand. These core values help to differentiate Cadbury from other brands and ensure its competitive advantage A brand is a complex symbol that can convey up to six levelsRead MoreCritical Discourse Analysis of Language Advertisements1553 Words   |  7 PagesKotler 4P’s of marketing Faculty of Business and Management University of Balamand January, 2011 Copyright  © 2011 All Rights Reserved Acknowledgement Thank you Dr. Fadila for your continuous support and the perseverance, tolerance that you have provided us throughout the semester. Table of Contents Acknowledgement ii Table of Contents iii Chapter 1 1 Introduction 1 Chapter 2 4 Body 4 Chapter 3 7 Model Application 7 Chapter 4 9 Conclusion 9 List of References: