The Marketing Strategy Of Cadbury Essay - 3282 Words

This is to certify that the report entitled ‘The marketing strategy of Cadbury’ which is submitted by Mani Saxena in partical fulfillment of the requirement for the award of degree of b.com honours comprises only her original work and due acknowledgement has been made in the text to all other material used. Date: 31.10.14 Signature: THE MARKETING STRATEGY OF: ACKNOWLEDGEMENT I am thankful to my father for his aspiring ideas. It would be very dishonest if I do not give my whole hearted thanks to my teacher, Mrs Ila Chaturvedi. She supported me with her wonderful guidance. I also took help from the book, Phillip Kortler and websites like, google, Wikipedia, etc. STUDENTS’S INFORMATION Name: Mani Saxena Course: B.Com Honours Semester: I Batch: 2014-17 Enrollment no. : A3104614106 Section: B Submitted to: Mrs Ila Chaturvedi CONTENTS: 1. Overview of the company 2. Developing a brand 3. Cadbury-the brand 4. Builiding a mega brand 5. Scope of mega brand 6. Various products of cadbury 7. Introducing cadbury as an after sweet 8. Communication strategy 9. Conclusion 10. Reference Overview of the Company Cadbury India is a food product company with interests in Chocolate Confectionery, Milk Food Drinks, Snacks, and Candy. Cadbury is the market leader in Chocolate Confectionery business with a market share of over 70%. Some of the key brands of Cadbury are CadburyDairy Milk, 5 Star, Perk, Eclairs, Celebrations, Temptations, and Gems. In Milk Food drinksShow MoreRelatedThe Marketing Strategy Of Cadbury Essay3565 Words   |  15 Pages MARKETING ASSIGNMENT I By: Mani Saxena DECLARATION This is to certify that the report entitled ‘The marketing strategy of Cadbury’ which is submitted by Mani Saxena in partical fulfillment of the requirement for the award of degree of b.com honours comprises only her original work and due acknowledgement has been made in the text to all other material used. Date: 31.10.14 Signature: THE MARKETING STRATEGY OF: â€Æ' ACKNOWLEDGEMENT I am thankful to my father for his aspiring ideasRead MoreBusiness and Marketing Strategy Cadbury2303 Words   |  10 PagesIntroduction Cadbury merged with Schweppes in 1969. Currently, this successful company is employing approximately about 43,000 people worldwide. Today, Cadbury Schweppes is the worlds fourth biggest supplier of chocolate and sugar confectionery. One of its products, Dairy Milk was introduced in 1905, and has become the most successful molded chocolate in UK history and the basic ingredient for many other Cadbury products. 95 years later, Dairy Milk is one of the worlds most famous brand namesRead MoreCadbury : Brand And Marketing Strategies Essay3826 Words   |  16 Pageschose Cadbury as Cadbury is one of the leading confectionary brands around the world and they have a long history of making chocolates. Cadbury also has a few advertisements and marketing strategies that we can work with and we would like to find out the secret behind Cadbury’s overwhelming popularity. Company’s background and information Cadbury is a multinational confectionary company and has its roots in Birmingham, United Kingdom. It was founded as a grocer’s shop in 1824 by John Cadbury whereRead MoreMarketing Strategy of Nestle vs Cadbury1313 Words   |  6 PagesASSIGNMENT ON MARKETING STRATEGY OF NESTLE VS CADBURY (COMPARATIVE) [pic] PRESENTED BY: SWATI SAXENA SWATI SINGH URVASHI DUBEY TASMIYA Group:33 MANAGEMET OF BUSINESS ADMINISTRATION SHRI RAMSWAROOP GROUP OF PROFESSIONAL COLLEGES What is marketing strategy? Marketing strategy  is defined by  David Aaker  as a process that can allow an organizationRead MoreCadbury1549 Words   |  7 Pagese.) Marketing Strategies: Cadbury Dairy milk is in the mature stage of the product life cycle, the reason being is that it is a well-established product since 1905. The maturity point is generally reached when about half the potential users have adopted the product. Since Cadbury Dairy Milk is Australia’s favourite chocolate, it is safe to say that there is already consumer trust and loyalty to the brand. However customers still need continued satisfaction and loyalty, built on lower cost, differentiationRead MoreD1- Evaluate the Effectiveness of the Use of Techniques in Marketing Products in One Organisation1466 Words   |  6 PagesI will evaluate the effectiveness of the marketing techniques used by Cadbury. Overall the marketing techniques used by Cadbury have worked out extremely well, for every technique used, Cadbury have come out successful, they have made millions in profit. They continue to make lots of new products and gain more and more customers at the same time. Where Cadbury has used the marketing strategy of branding they have been massively successful, their logo is iconic, it is recognised worldwide, it isRead MoreHow Functional Areas Operate Inside An Organisation1090 Words   |  5 Pagespossess Cadbury to report with two core functional areas i. e.: Marketing along with Human resource, and objectives connected with them. Introduction In corporate world small organisation performs the many jobs by a couple of people occasionally, however in a large organisation like Cadbury people need to be specialised in many unique individual tasks. Functional areas will be the departments specified with Particular tasks inside an organisation. Accounts and money, Sales and marketing, CustomerRead MoreP1 - Describe How Marketing Techniques Are Used to Market Products in Two Organisations’1353 Words   |  6 Pagesdescribe how marketing techniques are used to market products in two organisations’ Marketing is the activity and process for creating, communicating, delivering, and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves. However, marketing can be separated into submarkets – Business to Consumer marketing and Business to Business marketing. BusinessRead MoreBranding and brand management: Cadbury1228 Words   |  5 Pagesingredient of much of these products including everything from solid blocks to chocolate filled bars and novelties The Cadbury brand is associated with best tasting chocolate Marketing managers at Cadbury are working to ensure this association is continually developed. Key concepts of quality, taste and emotion underpin the Cadbury brand. These core values help to differentiate Cadbury from other brands and ensure its competitive advantage A brand is a complex symbol that can convey up to six levelsRead MoreCritical Discourse Analysis of Language Advertisements1553 Words   |  7 PagesKotler 4P’s of marketing Faculty of Business and Management University of Balamand January, 2011 Copyright  © 2011 All Rights Reserved Acknowledgement Thank you Dr. Fadila for your continuous support and the perseverance, tolerance that you have provided us throughout the semester. Table of Contents Acknowledgement ii Table of Contents iii Chapter 1 1 Introduction 1 Chapter 2 4 Body 4 Chapter 3 7 Model Application 7 Chapter 4 9 Conclusion 9 List of References:

The Evolving Role of Government in Education Free Essays

The Evolving Role of Government in Education Kawanna Rutledge Grand Canyon University EDU 310 October 30, 2010 The Evolving Role of Government in Education In the essay, I will be discussing the following: the evolving role of state and federal government in U. S. education, the church /state debate in public education as while as the laws and cases that had an impact on U. We will write a custom essay sample on The Evolving Role of Government in Education or any similar topic only for you Order Now S. education. The state and the federal government have different roles in U. S education. The state is responsible for the department of education, curriculum, and the funding. However, the state provides funding to public schools throughout each state to benefit the children education, staff members, administrators, and teachers etc. Basically, the state board is responsible for approving statewide educational policies and determine budget priorities (â€Å"Education in the U. S. †, 2010). In addition, the federal government also provides funding to the public schools as well. The government has many federal agencies and organization that helps benefit children educational needs in order for them to be successful. The NCLB alters the federal government’s role in elementary and secondary education by requiring the states and schools to measure success in terms of student performance† (â€Å"Education in the U. S. †, 2010). However, the federal government also provides grants and scholarships to people who are attending a college or university to get a higher education. As a result, the NCLB also benefits children with disability, because they have the same rights and opportunities as other children with no disability to attend any public school, college or university in order to enhance their knowledge and become successful individual. The most famous case that had a major impact on U. S. education was the Brown v. Board of Education. This particular case was about segregation and discrimination against African American students attending an all white school. However, it was not right how the public school was discriminating against African American students, because they had the same rights and opportunity as the white students to attend any public school across the nation. The constitution says: â€Å"No state shall†¦ deny to any person†¦ the equal protection of the laws. (14 Amendment) meaning that all people across the nation have the same rights, and opportunity as others. In September 1950, Linda Brown, 7, was not allowed to register at an all-white school in Topeka Kansas. The Kansas school system-and others around the nation-thought that it was okay for black students and whites students to attend separate but equal schools. Linda’s father thought that practice was unfair and sued the scho ol system. His case and others like it went to the Supreme Court under Linda Brown name. The justices ruled 9-0 that segregating public schools meant that black students were not being treated equally. The court said they were therefore being deprived of their 14 Amendment rights (â€Å"3 Supreme Court Cases†, 2010, p. 4). As a result, Brown had won the case, and it opened up many opportunities for African American students which gave them the same equal rights as white students to attend any public school and further their education as well. The separation of church and state has been debating over religion practice in the public schools for many years. The First Amendment in the U. S. Constitution states in part that â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof† (Mc Carthy, 2009, p. 714). In the United States, the government had abandon religion practice in public schools, because the government feels that religion practice in public school is not appropriate for the students. Therefore, the government took action, and abandon religion practice from all public schools such as reading the bible, prayer, celebrating most holidays, praying at graduations ceremony, and school programs like the chores etc. Passe and Willox (2009) stated over time, a series of Supreme Court rulings applied the establishment clause to schools, there by prohibiting schools from celebrating particular religions, or even from promoting religions, over secular belief system. Most schools discontinued the practice of public prayer, holiday celebration with religion themes and taking matter to the extreme-teaching about religion altogether. (Passe amp; Willox, 2009, p. 103) The government had made a big mistake by removing religion practice from public schools, because the Bible as well as other textbooks teaches the children about, morals, values, respect and life etc. The government fails to realize that education started in churches and the Bible was used to help children and people learn how to read. In conclusion, the state and federal government need to provide more funding to the Department of Education, because there are too many schools closing down in society today due to the lack of funding. In addition, the church and state need to come to an agreement and bring religion back into the public schools to educate the children, because the Bible also teaches about the world as well as the future to come. Reference Embassy of the United States in Japan: Education in the U. S. Retrieved October 29, 2010, from http://www. aboutusa. japan. usembassy. gov/e/jusa-education. html Mc Carthy, M. (2009). Beyond the Wall of Separation: Church-State Concerns in Public Schools. (cover story). Phi Delta Kappan, 90(10) 714-719. Passe, J. amp; Willox, L. (2009). Teaching Religion in America’s Public Schools: A Necessary Disruption, Social Studies 100(3), 102-106. (2010). 3 Supreme Court Cases EVERY KID SHOULD KNOW. (cover story). Scholastic News- -Edition 5/6, 79(2), 4-5. How to cite The Evolving Role of Government in Education, Papers

Death of a Salesman Summary, Character And Analysis Essay Example For Students

Death of a Salesman Summary, Character And Analysis Essay When people accept an ideal to live by it can be a glorious and noble thing unless they become so obsessed with the ideal that it becomes a yolk and they are unable to realize their dream. This is especially true for Arthur Miller’s play Death of a Salesman. In this play Miller portrays a lower-middle class man, Willie Loman, respectively, who lives by an ideal that ultimately is self-defeating. Willie lived to pursue the American dream rather than living the American dream. He pursed the ideal rather than living it and thus is unable to succeed. Willie Loman, in Death of a Salesman, has lived his life in pursuit of the American dream. Traditionally the American dream meant opportunity and freedom for all, and Willie believed that. However, hard work could not earn him everything that he wanted or thought he deserved. Willy judged himself and those around him by their material accumulation, as is demanded by capitalism and the protestant work ethic. The ethic demands accumulation and work as signs of favor in the eyes of god. Thus in order to please god and himself he had to accumulate wealth and objects. The consumer oriented society in which Willy lives will not allow him to live the American Dream. Willy is fascinated by accumulating things. His desire for goods makes him want objects that he neither needed nor could afford. As he tries to live the American dream he venerates those who have been successful at doing so, like Thomas Edison, B. F. Goodrich, and Ben, his successful brother. Furthermore he punished those who did not work towards that ideal or accomplish it, such as Biff, his son, and most importantly himself. The extreme to which he followed the dream brought him to disillusionment and lose sense of reality. Willy created a reality for himself where he â€Å"knocked ‘em cold in Providence,† and â€Å"slaughtered ‘em in Boston† (p. 33). The ultimate result of his disillusionment is his suicide. It is ironic that he dies for his ideals although they are misconstrued. The problem with Willy’s ideals which ultimately kills him is that he has lost sight of achieving the true goal of the American Dream, happiness and freedom, and the dream took control of him. He struggled to achieve something that he could not; he did not have the talent to be a salesman. He became so obsessed with living the dream that he was unable to be content with his talents in carpentry and with his family. There is also a manner in which he pursues the Dream. He is a salesman, a profession that is associated with trickery and illusion. He could not pursue a noble dream by doing something that is based in deceit. His quest was cursed from the start and the fact that he lived the quest and not the dream made it worse.

Lonesome Dove free essay sample

The story starts out simple and slow but this is how McMurtry draws you in; there’s no busy plot just a small glimpse into the incredible connection between people surviving in the beautiful, grandiose territory of the South. I became emotionally attached from the very start and as I continued reading the layers of the story unfolded revealing a deep array of emotions intertwined into a lesson of love, regret and fear. The only thing that made the book an even better read was watching the mini-series. A person cannot fathom the long distance travelled on any cattle drive without having travelled a long distance themselves. This past Christmas holiday I took my first road trip out of the state with my two daughters. We traveled to Alamogordo, New Mexico and it took me nine hours just to get out of Texas and only thirty minutes to get to my final destination in New Mexico. We will write a custom essay sample on Lonesome Dove or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The expansive drive gave me a great appreciation for the distance travelled by the endearing men of Lonesome Dove and that was with me driving at 80mph, I cannot imagine riding a horse or walking only a few miles a day. The distance also amplifies the aching desperation felt when anyone travelled from one place to another especially in Texas. You saw it in Red River when John Wayne leaves the drive right in the beginning. You also feel it when Jubal Quimper leaves to take care of business up north. The sentimental wave of emotion felt by Gus as he looks around Lonesome Dove before leaving on the trail is another good example of this fear of never returning; the film best captured this moment. I’m sure if I was heading to New Mexico by horse and/or foot I’d be filled with the fear and apprehension of never returning as well. When comparing the movie to the book, I’m surprised that the film was as the book’s depiction. I find that refreshing and appealing since in many instances the film adaptation of a book can become a whole new story. The Lonesome Dove series took the actual storyline, setting and characters from the book enhancing them so the audience was able to identify with the author’s vision. Of course as with any film adaptation there were a few scenes shortened and some parts were even cut out completely. In the series two characters I missed were Wilbarger the traveler most amused by Gus and Louisa the lonely farm woman who tries to keep Roscoe on as her husband but in retrospect I can understand why they were left out of the film. The ending disappointed me the most, especially the death of Gus my favorite character. At first I couldn’t quite understand his last wish of wanting to be buried in Texas when he could be buried near Clara on her land. Even more baffling was Cal’s determination to carry out his request; I was just as upset as Clara at the idea of Cal taking Gus’s corpse all the way to Texas from Montana. The gesture itself I could identify with but with regard to the danger and distance of the trip it seemed to me that Gus could not have been in his right mind when he made that request. Look at how many people were buried along the driveSean O’Brien, Roscoe Brown, Joe Allen, Janey, Jake Spoon and Deets. I’m sure they would have all liked to have been buried in a special place but their circumstances would not allow for that. Watching the film gave me a different perspective and a better understanding of the relationship between Cal and Gus. The ending although still upsetting was full of compassion and after visibly watching the scene where Gus passes away, I began to change my mind about his burial. There was so much unsaid between the two friends but the light banter spoke volumes. Even more heart wrenching was Cal’s conflicted heart over taking Gus home. The scene of the film where Clara gets angry with Cal shows it all. You can see how Clara’s words impacts Cal and his resigned look of emotion shows me that he agrees with her speech. His breakdown begins there at Clara’s ranch and he uses the trip to Texas as a way to grieve for his friend. By the time he buries Gus, Cal seems to realize where he made his mistakes in life with first Maggie and then with Newt. Captain Cal Woodrow will not confess his regrets but he seems resigned to accept there are things he should have done differently. Reading more about Larry McMurtry and his life also shed light on the way the ending unfolded. I was surprised to read that his previous books were more contemporary and that he viewed the frontier as being over romanticized. According to one article McMurtry thought he had written an anti-Western; one that focused on the intricate, urban truth of the real West. When I take into account McMurtry’s true intent along with the loosely based depiction of Oliver Loving and Charles Goodnight true life adventure, I can identify with his choice on how it ends. Gus’s request to be buried in Texas is one of the details taken from the real account of Goodnight-Loving trail drive but with the addition of Clara to the fictional story that request made less sense. In the end what saved it all for me was the film because when Cal suggests to Gus that he be buried on Clara’s ranch, Gus tells Cal he doesn’t want to be buried near Clara’s husband and that is understandable. When writing Lonesome Dove, McMurtry was attempting to capture a true depiction of the West without the romantic undertone I mentioned earlier. I now understand completely what he was attempting. The book is romantic but only because the characters are human and have the desire to be loved; don’t we all? It’s the raw, harsh, downfalls that make the reader indentify with McMurtry’s vision, for instance the water moccasin attack on young Sean, or the cold-blooded outlaws that Jake gets involved with, or Elmira the desperate woman who risks her life and abandons both of her children in search of a man. Let us not forget the abduction of Lorena and the graphic details of her captivity along with the murder of Roscoe, Janey and little Joe. These depictions are upsetting and not in any way romantic but again what readers fell in love with is the land, the heartache and characters themselves. Again McMurtry’s story is simple but full of substance brought on by these characters; none of them are insignificant and they are all given a larger than life persona. Again my favorite character was Augustus McCrae. If I had to travel for months on the open range of Texas I cannot think of anyone I’d like to keep me company more than Gus. This is a cowboy that is not afraid to live his life; who is not afraid to show his heart and speak his mind. He loves laughter and living just like his feminine counterpart—Clara; from the first chapter I was charmed by Gus’s charisma and sarcastic nature. You could tell visually wasn’t as handsome as Cal but he would have had no problem charming me into a poke. He’s the type of man who can make a woman feel special and make a man feel like he’s missing out on something important in life. I was afraid that Robert Duvall’s portrayal of Gus would not live up to my expectations but he embodied that role perfectly. His caring nature mixed in with his fiery attitude made me feel excited to watch every scene he was in. The most memorable characteristic of Gus is his fearlessness; his carefree approach to life finally caught up with him in the scene where he initiates a buffalo chase over a ridge not knowing or caring what awaits. All the characters of Lonesome Dove were accurately cast in my opinion but the one that was most dynamic was Cal. Tommy Lee Jones always does a great job of acting without using a lot of words and that’s exactly the kind of man Cal was; a man of few words. Cal’s character in the book did not play out as deep as Gus’s character but in the film he exceeded the part. I felt more connected to the Cal in the film that his character in the book. Another scene that brought tears to my eyes (along with many of the others) was the interaction between father and son, where Cal gives Newt his watch but cannot quite bring himself to tell him he’s his father. The exchange is touching and I was relieved that in the film Newt gets the message. They both know who they were to one another and it is acted out in a realistic way since men are not know for how well they express themselves verbally. Angelica Huston and Rick Schroder were among my other favorites in the mini-series. There is not another woman I can imagine as Clara; she was sturdy yet feminine, strong-willed yet patient and she possessed the attitude of a man with the class of a woman. The excitement and love she displayed at seeing Gus again made her appear young and carefree but the tenderness she showed Newt showed she is still a loving mother. As for Rick Schroder, I did not think he would be able to put across a convincing performance as Newt but he proved me wrong. On film Newt’s naive and insecure demeanor was ever present in his dialogue and body language especially when he was forced to interact with Cal. By the end of the film he has grown into his skin and is maturing into a confident, skilled cattleman; making his father proud. The other characters were also represented as accurately as I imagined but I think a lot of that stems from the dedication and enthusiasm of the actors. At the time of filming in Austin there was a sense of euphoria and historic wistfulness among the cast and crew in anticipation of being a part of such an epic project. In an article covering the 20th anniversary of Lonesome Dove, Tommy Lee Jones is quoted as saying, â€Å"Everybody that worked on the film cared a great deal about the authenticity of it. They felt it was mainly their responsibility to do the right by the book. † The passion these actors invested into bringing McMurtry’s novel to life is apparent in the finished product; this is ironic compared to the author’s view of his now classic novel. It is clear that Larry McMurtry was not whole heartedly devoted to his work on Lonesome Dove nor was he prepared for the impact it made to readers, historians and Hollywood.

Prufrock Answers Essays

Prufrock Answers Essays Prufrock Answers Essay Prufrock Answers Essay † indicating that he is worried that all of life’s mysteries (the fog, murder, creation) will be over once he has made it to his destination. There will be â€Å"time yet for a hundred indecisions† he tells himself, afraid that he is going to lose the luxury of infinite possibility. He knows, though, that time will narrow his possibilities down one by one, systematically making each possibility real or not real: having already seen the eternal Footman, Death, he is familiar that there will not be time for everything. Although Prufrock is not sure that he wants to commit to comfort, a world of â€Å"sunsets and teacups and sprinkled streets,† he knows that the time he has for indecision is not limitless, and he fears that waiting too long will leave him a lonely old man, sitting in the window, smoking. Doubt and Ambiguity Near the end of the poem Prufrock declares, â€Å"I am not Prince Hamlet, nor was I meant to be. † To many, the defining characteristic of Shakespeare’s Hamlet is his inability to conquer or accept his doubts and settle upon one course of action to follow. Having seen Prufrock’s thought process twist throughout stanza after stanza, and having seen him fret over whether the life he is committing to is the one he really wants, or if he has chosen unwisely because of social pressure, or if his body is so worn out that he has no choice left at all, the reader could rightly disagree with him and say â€Å"Yes,† he is too Hamlet. The indecisiveness of Hamlet is clearly there: what he seems to be denying is the â€Å"Prince† part of the identity, as if the title of royalty is too glamorous for a humble fool like himself. Ironically, it is this self-consciousness, this constant reminder that he is a lowly being, that conflicts with his rebellious nature and causes Prufrock the most indecisiveness. Near the middle of the poem his constant questioning of himself takes on a brief pattern: â€Å"how should I presume? † he asks, and after another stanza he asks again, followed at the end of the following stanza with â€Å"should I presume? In this sequence we see that his self-questioning, his long one-man dialogue that is meant to think things through and settle some issues, is actually working backward, taking him further from decision. In this poem the speaker’s doubts do not reach an answer, they just multiply, so when he finally decides to take action it is not with comfort or certainty bu t with regret; he sees his move from contemplation to action as a drowning. Style â€Å"The Love Song of J. Alfred Prufrock† begins with an epigraph, a quote that sets the tone for the poem to follow. This epigraph, included in the poem in the original Italian, is from Dante’s Divine Comedy. Its use here emphasizes Eliot’s belief in the instructive function of poetry, as well as his conviction that it was a poet’s responsibility to be aware of and build on the established tradition of poetry. This poem (exclusive of the epigraph) is structured into four sections, with each section separated by an ellipsis, a mark used in conventional punctuation to indicate an omission, but used here to signal either time passing between thoughts relevant to the subject under consideration, or information considered too obvious to be included. Eliot’s belief that â€Å"No verse is free for the serious poet† is apparent in â€Å"The Love Song of J. Alfred Prufrock. † This poem is written in free verse with varying line lengths, but Eliot employs rhyme as a major structural component in its composition. In fact, in the 131 lines of the main poem structure, only 12 lines are unrhymed. Note the pattern of the rhyme in the first stanza, beginning â€Å"Let us go then, you and I. †: a couplet - an unrhymed line - a series of three couplets - an unrhymed line - a couplet. Such a pattern serves to establish coherence in the stanza, as well as to create a distinctive music. Eliot also found repetition useful to establish rhythms of ideas as well as sound rhythms. Note the repetition of the word â€Å"time† in the two stanzas beginning â€Å"And indeed there will be time. † in the first section. Conventional punctuation and sentence structure are used in this poem, but capital letters at the beginnings of lines stress lineation, thus balancing the importance of the sentence with the importance of the line. While Eliot maintained that poetry should conform to current conversational speech, he emphasized the musical qualities of speech, as well as the imagistic and symbolic possibilities of words, by his use of lineation. The varying line lengths and stanza lengths of this poem are indicative of Eliot’s refusal to impose a form on the thoughts and emotions at the center of the composition. It was not his purpose to discover or create a new form for poetry, but to free the poet from set forms in order to allow each poem to create its own form - in this case a â€Å"love song† which Eliot sings onto the page for the reader. Historical Context In a review of Catholic Anthology 1914-15, edited by the poet Ezra Pound and containing â€Å"The Love Song of J. Alfred Prufrock,† critic Arthur Waugh noted that if â€Å"the unmetrical, incoherent banalities of these literary ‘Cubists’ were to triumph, the State of Poetry would be threatened with anarchy. † His remarks are clearly intended to frighten lovers of poetry and to dismiss the authors as bungling amateurs. Little could Waugh have guessed that he was identifying the very effects that the poets intended, and that his criticism is only of interest to us today because it signifies that, by the time he was writing, the Modern Age had arrived. Modernism is a blanket term that we use for a great number of artistic and philosophical movements (including Cubism in painting) that were intent on throwing away the old standards and replacing them with work that is closer to the way the people really live and think. This struggle between life and theory has always gone on and continues to this day. In music, for example, rap has been embraced by its listeners as an authentic expression of how people feel, but it is scoffed at by music connoisseurs for its lack of melodic complexity - â€Å"incoherent banalities,† as Waugh would say. After years of being underground and rejected, rap has now reached a level of acceptance that makes it a prime target to be dismantled by the next new upstarts. Similarly, the rise of Modernism was a reaction to Victorianism, which was a reaction to Romanticism, and on throughout history. Since the chain is unbroken, there is no clear place to start tracing Modernism’s roots, but one good place might be in 1798, with the publication of William Wordsworth’s and Samuel Taylor Coleridge’s Lyrical Ballads. In response to the formal, strict poetry that had come before him, Wordsworth wrote that poetry should drawn from â€Å"a selection of language really used by man. † Poetry, he felt, was too far out of touch with reality, and he encouraged writers to change the way they thought about their job. Out of this grew the Romantic movement, which included such great early-nineteenth century writers as Keats, Shelley, Byron, Tennyson, Emerson, Melville, Poe, and Dickinson. Romanticism was a spirit of intellectual freedom that affected all areas of society. The individual, especially the artistic individual, was held to be of the highest importance to Romanticism: creativity was worshipped. The last half of the nineteenth century saw the triumph of industry and capitalism, and is considered a less humanistic time. Novels concerned themselves with social structure, and poetry became more formal, more stylized, emphasizing how things were said over what was said. The Industrial Revolution brought trains and eventually automobiles, stepping up the pace of life: reading became less and less relevant, a luxury to be enjoyed by those who were socially comfortable. Throughout the period, though, there were scattered elements that would eventually make it impossible for the forces of social order to hold: Marx and Engels published The Communist Manifesto in 1848; Darwin published Origins of the Species in 1859; Freud’s The Interpretation of Dreams came out in 1900. Each of these created a revolution in its own intellectual area and lead to the Modernist suspicion of all previously accepted beliefs. There is no particular philosophy of Modernism, but instead we measure its growth by looking at various revolutionary movements in the arts. In 1909, for instance, the Futurist movement in Italy released its â€Å"Foundation Manifesto of Futurism† (bold artistic movements often announce themselves with manifestoes), praising â€Å"aggressive action, the mutual leap, the punch and slap. † At the same time, Pound fell in with a group of poets in London and discussed principles that eventually became known as Imagism, known for its rejection of poetic conventions. Pound was also instrumental in founding Vorticism, which was based on change and motion and was supposed, Pound said, to â€Å"sweep out the past century as surely as Attila swept across Europe. These three examples of literary movements at the time give us a sense of the new values that came with Modernism: embracing instead of avoiding the industrial world; an emphasis on powerful, not pretty, poetry; a willingness to use any tools and break any rules in order to capture what the world was really like; in general, a devotion to a higher social caus e (think of all of those manifestoes) and an unwillingness to simply create art for its own sake. Criticism Marisa Pagnattaro Marisa Pagnattaro is a freelance writer and is the Book Review Editor and an Editorial Board Member of the Georgia Bar Journal. She is a teaching assistant at the University of Georgia, Athens. In the following essay, Pagnattaro provides a close reading of â€Å"The Love Song of J. Alfred Prufrock,† emphasizing its comic elements. It is a mistake to approach T. S. Eliot’s â€Å"The Love Song of J. Alfred Prufrock† with the same seriousness as for The Waste Land. To enjoy this poem and get the most out of the verse, readers should have a wry sense of humor. Prufrock is an anxiety-filled, insecure, middle-aged bachelor who fears that his expressions of love will be rebuffed. First published in Poetry in 1915, and then collected in Prufrock and Other Observations in 1917, Eliot used the traditional form of the dramatic monologue for the speaker, Prufrock, to express his romantic dilemma. The dramatic monologue is generally associated with nineteenth-century poets such as Robert Browning and Alfred, Lord Tennyson, and is characterized by the voice of a single speaker who reveals something personal to the reader. The memorable title of this poem may have been derived from an advertisement in Eliot’s hometown. In The Invisible Poet: T. S. Eliot, Hugh Kenner revealed that the â€Å"name of Prufrock-Littau, furniture wholesalers, appeared in advertisements in St. Louis, Missouri† at the beginning of this century. Although Eliot claimed that any approbation of the â€Å"now-famous German surname must have been ‘quite unconscious,’† Kenner suggested that this is an early example of the â€Å"rich mischief of Eliot’s mind. By adding â€Å"J. Alfred† to the name, Eliot combines a sense of mysterious dignity to the ridiculousness of â€Å"Prufrock. † Compound this with the title’s claim that the work is a love song, and readers are on their way to appreciate the dry humor underlying this very famous work. The poem opens with an epigram from Dante’s Inferno in which Guido de Montefeltro, who is consumed in flames as punishment for giving false counsel, confesses his shame because he believes that it cannot be reported back on earth. In context, this excerpt is essentially Prufrock’s assurance that he can confide in his reader without fear of shame for what he is about to disclose. And so the poem opens: â€Å"Let us go then, you and I,† which is to say, â€Å"come along and hear my story because I can trust you. The speaker then entreats his reader to join him on an evening stroll, presumably through Boston (where there are â€Å"sawdust restaurants with oyster shells†), but not to ask â€Å"What is it? † just yet. Instead of just laying bare his quandary, the â€Å"overwhelming question,† Prufrock says, â€Å"Let us go and make our visit†; he takes his reader along on a social call to reveal his inadequacies. As the poem progresses, ho wever, it becomes apparent that the â€Å"you-and-I† format begins to collapse and Prufrock is merely talking to himself. Prufrock first travels through the grunge of the city, filled with ellow fog and smoke (not unlike the industrial waste of Eliot’s native St. Louis). Eliot imbues the scene with catlike characteristics, giving the evening a somewhat seductive feline tone: â€Å"The yellow fog that rubs its back upon the window-panes†; â€Å"Licked its tongue†; â€Å"Slipped by the terrace, made a sudden leap† â€Å"Curled once about the house, and fell asleep. † Prufrock next enters into a world of butlers and tea. Here, in an arena of vacuous social chatter, â€Å"the women come and go / talking of Michelangelo. † This is the world of writer Henry James, in which proper etiquette and social grace must prevail. By opening the fourth stanza with â€Å"And indeed there will be time,† Eliot echoes the memorable line â€Å"Had we but world enough and time,† from Andrew Marvell’s seduction poem, â€Å"To His Coy Mistress. † Ironically, Prufrock does not feel compelled to seize the day. There is plenty of time for indecision as Prufrock pictures his mind racing through â€Å"a hundred visions and revisions† in the short span of time between the serving and â€Å"the taking of a toast and tea. † Prufrock repeats his conviction that â€Å"indeed there will be time† to wonder â€Å"‘Do I dare? and ‘Do I dare? † - that is, first, does he dare to make a declaration of love, and, if not, does he then dare to flee down the stairs after he rang the doorbell, knowing that the subject of his affections may spot the â€Å"bald spot in the middle† of his hair. Prufrock makes a desperate attempt to attire himself accordingly and not t o overdo it with his â€Å"necktie rich and modest, but asserted by a simple pin. † Yet, in his mind, Prufrock envisions his contemporaries commenting on his deteriorating appearance, imagining the remarks, â€Å"How his hair is growing thin! and â€Å"But how his arms and legs are thin! † Balding and scrawny, the self-deprecating Prufrock again wonders, â€Å"Do I dare / disturb the universe? † In other words, does he dare to shake up the stasis of his social universe by expressing his love? Prufrock falls into a state of melancholy by lamenting that his life may actually be nearly over: â€Å"For I have known them all already, known them all - / Have known the evenings, mornings, afternoons, / I have measured out my life with coffee spoons. Far from living a life of adventure, Prufrock has played it safe, passing his days sipping coffee. He then attempts to lay himself bare: â€Å"And when I am formulated, sprawling on a pin, / When I am pinned and wriggli ng on the wall. † Picturing himself like an insect mounted in an entomologist’s collection, Prufrock wonders where he would begin his story, to tell about â€Å"all the buttends† of his â€Å"days and ways. † After posing the rhetorical question â€Å"And how shall I begin? † Prufrock digresses in the five lines that are bracketed off from the rest of the poem by a series of dots. He reveals his walks in the working-class part of the city, where â€Å"lonely men in shirt-sleeves† are â€Å"leaning out of windows. † Prufrock seems to fear becoming like those forlorn men, isolated from love and left to spend their evenings â€Å"watching the smoke that rises from the pipes. † The dejected Prufrock then declares â€Å"I should have been a pair of ragged claws / Scuttling across the floors of silent seas† as if to say that he would be better off as a carefree crustacean instead of the lovelorn man he has become. When he returns to his monologue, Prufrock flirts with the notion of himself as a heroic character, but dismisses each comparison. First he invokes the image of the prophet John the Baptist who was murdered and his head brought in on a platter to Princess Salome who had requested his death. Prufrock laments that he has seen his â€Å"head grown slightly bald] brought in on a platter,† but acknowledges â€Å"I am no prophet. † He has been slain at the behest of a woman, yet lacks the heroic quality of John the Baptist. In fact, he has seen the â€Å"moment of [his] greatness flicker† when â€Å"the eternal Footman hold my coat, and snicker†; the hopelessly intimidated Prufrock has been snubbed by arrogant servants at the homes of genteel society where he visits. Next, once again drawing on imagery from Marvell’s poem (â€Å"To have bitten off the matter with a smile, / To have squeezed the universe into a ball†), Prufrock envisions himself as Lazarus, who rose from the dead. He imagines himself returning to the social scene saying, â€Å"‘I am Lazarus, come from the dead, / Come back to tell you all’† (presumably to tell them about his romantic affections for one in particular, perhaps even of a marriage proposal). Instead of being met with great enthusiasm, Prufrock pictures the woman he adores as â€Å"settling a pillow by her head† coolly saying, â€Å"That is not what I meant at all. / That is not it, at all. † In this scenario, she flatly rejects him, suggesting that he has misunderstood her social politeness for romantic interest. Prufrock again repeats her curt and cruel response in the next stanza to further underscore his horror at receiving such a social death sentence that leaves him looking foolish before his acquaintances. Lastly, he acknowledges that he is â€Å"not Prince Hamlet, nor was meant to be. † Like Hamlet, Prufrock wrestles with a paradigm of indecision (â€Å"To be or not to be. †), but Prufrock lacks the ability to act. â€Å"Deferential, glad to be of use, / Politic, cautious, and meticulous,† Prufrock is much more a Polonious than a Hamlet. Aging and silly, Prufrock is left only able to dream of romance. Several of the most memorable lines in the poem follow this anti-heroic sequence. Prufrock muses: â€Å"I grow old I grow old /I shall wear the bottoms of my trousers rolled. / Shall I part my hair behind? Do I dare to eat a peach? /I shall wear white flannel trousers, and walk upon the beach. † With this he creates yet another ridiculous image of himself with his hair slicked to cover his bald spot, trousers cuffed in youthful fashion, considering the act of high daring of eating a peach in easily stained white slacks. The â€Å"Do I dare? of romance is reduced to an act of ingesting a notoriously juicy piece of fruit. Prufrock is defeated in love by his own inaction. As the poem draws to a close, Prufrock admits, â€Å"I have heard the mermaids singing, each to each //I do not think that they will sing to me. † These mythical sea creatures believed to coax sailors out to sea with their seductive songs sing to each other in Prufrock’s world; they will not enc hant him into action. He sees the mermaids at a distance â€Å"riding seaward on the waves / Combing the white hair of the waves blown back. Prufrock will never enter their world or the realm of love and romance in his own world. In the last stanza of the poem, Prufrock lingers on the dream-like periphery of the sea of desire by â€Å"sea-girls wreathed with seaweed red and brown / Till human voices wake us, and we drown. † Even though Prufrock uses the pronoun â€Å"we† - as if he is referring to the reader who apparently accompanied him at the beginning of his narrative - he seems to have slipped into a dream-like state, waiting for the human voices of reality to alert him to the pitiful fact that he will be unable to sustain himself with his dreams. When â€Å"The Love Song of J. Alfred Prufrock† was first published, it was met with a wide range of criticism. In a 1916 assessment in Quarterly Review, English critic Arthur Waugh dismissed the poem as mere â€Å"cleverness. † The author of an unsigned article in Literary Review denounced Prufrock as â€Å"neither witty nor amusing† and suggested that â€Å"Mr. Eliot could do finer work on traditional lines. In sharp contrast, American poet Ezra Pound praised Eliot’s work and defended him against his critics’ attacks. Since those initial reviews, Prufrock has baffled many critics who have sought to uncover some deep, dark meaning of â€Å"Prufrock. † Biographer Peter Ackroyd reported that Eliot’s own commentary was essentially limited to his remark, â€Å"I’m afraid that J. Alfred Prufrock didn’t have much of a love life. † This simple explanation should be taken seriously and the poem should be enjoyed.

Geography of the Ganges River

Geography of the Ganges River The Ganges River, also called Ganga, is a river located in northern India that flows toward the border with Bangladesh (map). It is the longest river in India and flows for around 1,569 miles (2,525 km) from the Himalayan Mountains to the Bay of Bengal. The river has the second greatest water discharge in the world, and its basin is the most heavily populated in the world with over 400 million people living in the basin. The Ganges River is extremely important to the people of India as most of the people living on its banks use it for daily needs such as bathing and fishing. It is also significant to Hindus as they consider it their most sacred river. The Course of the Ganges River The headwaters of the Ganges River begin high in the Himalayan Mountains where the Bhagirathi River flows out of the Gangotri Glacier in Indias Uttarakhand state. The glacier sits at an elevation of 12,769 feet (3,892 m). The Ganges River proper begins farther downstream where the Bhagirathi and Alaknanda rivers join. As the Ganges flows out of the Himalayas, it creates a narrow, rugged canyon. The Ganges River emerges from the Himalayas at the town of Rishikesh where it begins to flow onto the Indo-Gangetic Plain. This area, also called the North Indian River Plain, is a very large, relatively flat, fertile plain that makes up most of the northern and eastern parts of India as well as parts of Pakistan, Nepal, and Bangladesh. In addition to entering the Indo-Gangetic Plain in this area, part of the Ganges River is also diverted toward the Ganges Canal for irrigation in the Uttar Pradesh state. As the Ganges River then flows farther downstream, it changes its direction several times and is joined by many other tributary rivers such as the Ramganga, Tamsa, and Gandaki rivers to name a few. There are also several cities and towns that the Ganges River passes through on its way downstream. Some of these include Chunar, Kolkata, Mirzapur, and Varanasi. Many Hindus visit the Ganges River in Varanasi as that city is considered the holiest of cities. As such, the citys culture is also closely tied into the river as it is the most sacred river in Hinduism. Once the Ganges River flows out of India and into Bangladesh, its main branch is known as the Padma River. The Padma River is joined downstream by large rivers like the Jamuna and Meghna rivers. After joining the Meghna, it takes on that name before flowing into the Bay of Bengal. Before entering the Bay of Bengal however, the river creates the worlds largest delta, Ganges Delta. This region is a highly fertile sediment-laden area that covers 23,000 square miles (59,000 sq km). It should be noted that the course of the Ganges River described in the above paragraphs is a general description of the rivers route from its source where the Bhagirathi and Alaknanda rivers join to its outlet at the Bay of Bengal. The Ganges has very complicated hydrology, and there are several different descriptions of its overall length and the size of its drainage basin based on what tributary rivers are included. The most widely accepted length of the Ganges River is 1,569 miles (2,525 km), and its drainage basin is estimated to be about 416,990 square miles (1,080,000 sq km). The Population of the Ganges River The Ganges River basin has been inhabited by humans since ancient times. The first people in the region were of the Harappan civilization. They moved into the Ganges River basin from the Indus River basin around the 2nd millennium B.C.E. Later the Gangetic Plain became the center of the Maurya Empire and then the Mughal Empire. The first European to discuss the Ganges River was Megasthenes in his work Indica. In modern times the Ganges River has become a source of life for the nearly 400 million people living in its basin. They rely on the river for their daily needs such as drinking water supplies and food and for irrigation and manufacturing. Today the Ganges River basin is the most populated river basin in the world. It has a population density of about 1,000 people per square mile (390 per sq km). The Significance of the Ganges River Aside from providing drinking water and irrigating fields, the Ganges River is extremely important to Indias Hindu population for religious reasons as well. The Ganges River is considered their most sacred river, and it is worshiped as the goddess Ganga Ma or Mother Ganges.   According to the Myth of the Ganges, the goddess Ganga descended from heaven to dwell in the waters of the Ganges River to protect, purify and bring to heaven those who touch it. Devout Hindus visit the river daily to offer flowers and food to Ganga. They also drink the water and bathe in the river to cleanse and purify their sins. Also, Hindus believe that upon death the waters of the Ganges River are needed to reach the World of the Ancestors, Pitriloka. As a result, Hindus bring their dead to the river for cremation along its banks and afterward their ashes are spread in the river. In some cases, corpses are also thrown into the river. The city of Varanasi is the holiest of cities along the Ganges River and many Hindus travel there place ashes of their dead in the river. Along with daily baths in the Ganges River and offerings to the goddess Ganga there are large religious festivals that occur in the river throughout the year where millions of people travel to the river to bathe so that they can be purified of their sins. Pollution of the Ganges River Despite the religious significance and daily importance of the Ganges River for the people of India, it is one of the most polluted rivers in the world. Pollution of the Ganges is caused by both human and industrial waste due to Indias rapid growth as well as religious events. India currently has a population of over one billion people, and 400 million of them live in the Ganges River basin. As a result, much of their waste, including raw sewage is dumped into the river. Also, many people bathe and use the river to clean their laundry. Fecal coliform bacteria levels near Varanasi are at least 3,000 times higher than the what is established by the World Health Organization as safe (Hammer, 2007). Industrial practices in India also have little regulation and as the population grows these industries do as well. There are many tanneries, chemical plants, textile mills, distilleries and slaughterhouses along the river and many of them dump their untreated and often toxic waste into the river. The water of the Ganges has been tested to contain high levels of things like chromium sulfate, arsenic, cadmium, mercury and sulfuric acid (Hammer, 2007). In addition to human and industrial waste, some religious activities also increase the pollution of the Ganges. For example, Hindus believe that they must take offerings of food and other items to Ganga and as a result, these items are thrown into the river on a regular basis and more so during religious events. Human remains are also often placed into the river. In the late 1980s Indias prime minister, Rajiv Gandhi began the Ganga Action Plan (GAP) to clean up the Ganges River. The plan shut down many highly polluting industrial plants along the river, and allotted funding for the construction of wastewater treatment facilities but its efforts have fallen short as the plants are not large enough to handle the waste coming from such a large population (Hammer, 2007). Many of the polluting industrial plants are also continuing to dump their hazardous waste into the river. Despite this pollution, however, the Ganges River remains important to the Indian people as well as different species of plants and animals such as the Ganges River dolphin, a very rare species of freshwater dolphin that is native only to that area. To learn more about the Ganges River, read A Prayer for the Ganges from Smithsonian.com.

LEGAL ASPECTS OF HOTEL MANAGEMENT Essay Example | Topics and Well Written Essays - 1000 words

LEGAL ASPECTS OF HOTEL MANAGEMENT - Essay Example Modern players in the hospitality industry need to be aware that administering hotel includes the likelihood for the managers, supervisors and owners to be subject to several legal liabilities when it comes to handling the employees. Hence, the aim of this paper is to offer an open treatise that covers the relationship between the hotels and their employees, and based on common law contracts, tort claims, non-discrimination laws, casualness and antitrust laws. Discussion Most employee-relation laws in the hospitality industry are designed to restrict, control and even prohibit certain actions in which the firms could be willingly or unwillingly be non-complying with labor-related ethical plus social standards (Hayes & Ninemeier, 2009). In particular, the hospitality industry has become highly sensitive to both economic factors and competitive marketplace condition, such that the workplace conditions placed on the industry are significant due to the myriad labor risks and employment-r elated disputes (Barth, 2006). The laws range from recruitment standards, to workplace training requirements, remunerations, to environmental and health concerns. This entails a range of issues such as labor disputes, wage and hour compliance, obligation to immigration laws, labor-force authorization regulations as well as observance of nondiscrimination practices. In addition, there is the requirement for the employee’s welfare to be based on OSHA and environmental laws. Firstly, companies in the hospitality industry are now increasingly being held responsible for their employees out of worksite deeds. In particular, firms are now experiencing liability for accidents or injuries caused by their employees to third parties, with damages comprising loss of property, pain, physical and emotional suffering, legal fees, lost wages and medical expenses.. The hospitality firms are now required by law to avoid any unreasonable acts or roles by their employees that can present possibl e risks to third parties. This became apparent in the case of Faverty vs. McDonald, whereby a hospitality industry employee was involved in a serious road accident that injured another motorist. Hence, the court ruled that McDonald was liable to the damages since it forced the worker to operate so many hours nonstop even as they were aware that the employee drove himself home thus a serious risk not just to himself but also to other people and motorists (Barth, 2006). This case set a precedent for other lawsuits in the industry, and which reveals that hospitality companies are not just required to have reasonable policies regarding their employees working hours and wages, but also have a legal duty to enforce the offsite personnel wellbeing in order not to harm other persons wellbeing. As such, The Fair Credit Reporting Act calls for the management to have well-documented structures in which their employees will use to identify, report, and react to both real and probable hazards (B arth, 2006). They are also required to have handbooks and guidelines on safe practices, processes and controls which are particular to a given hazards, and that such guidelines attains or exceed the requirements stipulated under the Act. Moreover, the hospitality compa